USA TODAY Sports Media (Gannett) / Product & Software Engineering
Revitalizing a portfolio of consumer sports apps
Nimble redesigned and stabilized consumer sports apps and integrated them with WordPress VIP to accelerate content delivery.
- Product & Software Engineering
About USA TODAY Sports Media (Gannett)
Gannett, publisher of USA TODAY, operates consumer-facing sports apps including MMAJunkie, SportsWire and GolfStat. Nimble.LA partnered with Gannett’s sports division to improve product performance, user experience and content management infrastructure.
Visit USA TODAY Sports Media (Gannett)(opens in a new tab)The Challenge
Gannett’s previous development partner struggled to maintain and evolve the sports apps, resulting in outdated designs, performance issues and slow content updates. Gannett needed a team to provide product strategy, app redesigns and integration with its existing editorial platforms.
What Nimble Delivered
- Mobile app audit and product advisory
- UI/UX redesign and front-end optimization
- Full mobile app development and ongoing maintenance
- Backend integration with WordPress VIP
- Performance tuning and feature enhancements
Results
Nimble.LA redesigned and stabilized the MMAJunkie app, improving reliability and user satisfaction, enhanced the front-end experience across all apps and implemented WordPress VIP integrations that let editorial teams publish faster.
