In today's fast-paced business environment, every company talks about AI. But for many, the reality is a tangled web of fragmented tools, messy data, and manual processes that make the promise of "AI-driven insights" feel more like a distant dream. This was the reality for our healthcare client.
Their operational backbone was strained under the weight of:
- Fragmented Tools & Messy Data: Disconnected workflows and outdated records led to inefficiencies.
- Duplicate CRM Records: Lead scoring was a guessing game, not a science.
- Time-Consuming Reporting: A reporting process that cost more hours than it saved.
Recognizing these foundational issues, Client’s mission was clear: build a clean, connected, and intelligent growth engine powered by automation and Agentic AI.
Our Solution: A Connected, Intelligent Growth Engine
We worked with the client to deliver a holistic solution that addressed their core challenges head-on:
- Unified, Enriched CRM Data: We started with the foundation - deduplicating HubSpot records, ingesting new vendor datasets, and enriching them with tools like Clay and custom scraping to create a single source of truth.
- Redesigned Lead Verification: An AI layer was implemented to analyze meeting transcripts from Meetgeek and Assembly AI, providing a sharper, more accurate qualification process.
- Automated, Actionable Reporting: We built a custom weekly insights tool that tracked every deal stage and funnel across SDRs, giving the team real-time, actionable data.
- Enhanced Proprietary Tooling: A core internal system was rebuilt using the Serif API to deliver better-than-realtime accuracy, a critical component for their operations.
- Multi-Agent AI Concept: An early prototype was developed on n8n to explore the potential of multi-agency coordination.
- Ongoing Data Expansion: We established new pipelines to continuously integrate new providers and enrichment sources, ensuring a steady stream of high-quality leads.
The Impact: From Fragmentation to a Future-Ready Foundation
The results of this transformation were immediate and powerful, demonstrating that a smart operational foundation is the prerequisite for intelligent growth.
- 0% duplicate CRM records: A clean, reliable dataset became the bedrock of their sales and marketing efforts.
- Richer, prioritized lead lists: Sales teams could focus on the highest-impact opportunities with confidence.
- Weekly hours saved through automation: Manual work was eliminated, freeing up the team to focus on strategic initiatives.
- An AI-ready operational backbone: Client now has a system built to leverage the power of AI, not be held back by data debt.
This case study proves that smarter operations don’t start with AI alone—they start with clean data, robust pipelines, and a team that knows how to connect the dots. By focusing on these fundamentals, Client successfully built an intelligent growth engine that is not only powerful today but is ready to scale for the future.
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